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B2B SaaS pricing in India — 2026 playbook
B2B SaaS pricing in India in 2026 — usage-based, India-optimized tiers, and outcome-based models are winning over US-first pricing.
Renish Mithani
Read essay24Squad · Holding Group · Est. 2020
From ideato startupwith a team.
A team of specialists building AI-first startups for Indian small businesses.
Live startups
06
Shipping today
Operators
08
Founders & team
Sectors
07
Industries covered
Essays
07
On the record
Operating scope
Latest essay
Recently published
Ventures
8 ventures
One team. One set of tools. Ventures launched faster and priced fairly.
8 ventures
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Live24Square
Real Estate
⟐ PlatformVisit site(opens in new tab)Coworking + GST address for 24Squad startups.
- Palitana
LiveFinTax24
Finance
⟐ PlatformVisit site(opens in new tab)Finance, tax & compliance for SMBs.
- Palitana
LiveFinWiz24
Finance
⟐ PlatformVisit site(opens in new tab)Compare cards, loans, insurance, bank accounts.
- Palitana
LiveWebGrow24
Digital / Web Design
⟐ PlatformVisit site(opens in new tab)Web design, apps, and growth marketing for SMBs.
- Palitana
LiveWebHost24
Tech / Hosting
Visit site(opens in new tab)Managed hosting and VPS for Indian SMBs.
- Palitana
In buildRozGar24
HR / Recruitment
Visit site(opens in new tab)Indian job site with NEP-aligned internships.
- Palitana
LiveNewSeoKit24
Digital / SEO
⟐ PlatformVisit site(opens in new tab)Free SEO tools and guides that ship real ranking fixes.
- Palitana
PlannedSkilUp24
Education
View startupSkill-up courses for fresh grads and employees.
- Palitana
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How we build
Three steps to building
The same playbook across every venture. Specialist-led, infrastructure-shared, compounding.
Identify the problem
Find real, underserved needs of Indian small businesses worth solving at scale.
Build with a specialist
Each startup is led by a specialist who ships. Shared infrastructure handles the rest.
Scale with the team
The team and shared tools compound value over years, keeping services world-class and fairly priced.
Operating principles
How we work.
Three operating principles that shape every startup in the 24Squad portfolio.
- 01Principle
Operator-led
The group itself runs on operators. Every venture decision has a named owner who ships it, and we review progress on released work and paying customers — not on decks.
About 24Squad - 02Principle
Long-term compounding
We build for the next decade, not the next quarter. The holding structure exists so startups compound value over many years.
See the portfolio - 03Principle
India-shaped
Pricing, product, and go-to-market are designed for Indian SMBs, founders, and consumers. Global tools, locally tuned.
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Operators
Founders
The people building 24Squad.
Renish Mithani is the founder of 24Squad, a team of passionate specialists he started in 2020 in Palitana, Gujarat to turn early ideas into real Indian enterprises. Today the team runs startups across finance, real estate, marketing, education, hospitality, and technology — including FinTax24, 24Square, and WebGrow24 — sharing back-office infrastructure so each team can focus on customers, not plumbing. A startup coach and strategist, he works with founders across India to build, grow, and scale sustainable businesses through clear strategy, capital discipline, and operational rigor.
Full profileExpertise
- Startup coaching
- Business consulting
- Digital marketing strategy
- Financial planning
- GST and tax compliance
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Field notes
Latest essays
Essays on building Indian startups, using AI, and serving small businesses.
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GST registration in India in 2026 is faster than the legacy reputation suggests — e-invoicing thresholds, aggregate turnover, and casual taxable person rules.
FAQ
5 questionsFrequently asked questions
Everything you need to know about 24Squad.
- What is 24Squad?
- How does 24Squad work?
- How can I collaborate with 24Squad?
- What kinds of startups does 24Squad build?
- Where is 24Squad based?
Last reviewed by Renish Mithani · Reviewed on